How to Detect and Remove Fake Reviews for Your Business

Reviews from customers are the best way to grow your business. Positive reviews are essential for your online business. But what about fake reviews? Of course, positive reviews boost your product and give your business a high advantage. If a customer gives negative feedback or fake reviews which are poor, then it damages your business. So, you should remove fake reviews from your site. Here I will explain how to detect and remove fake reviews for your business.

The Problem with Fake Negative Reviews

There are many types of fake reviews, such as complaints against your company, false statements, and allegations or damning headlines and comments. Maybe your competitors are influencing the fake reviewers to troll your company because they are trying to sabotage your brand. And then your company faces a negative impact. So that's why you must detect and remove fake reviews. Need to know that if it was too easy to get fake reviews removed, some businesses could easily abuse it by trying to get genuine negative reviews removed. The great thing is that this totally defeats the purpose of the best review platforms that enable people to share genuine feedback.

How to Detect Fake Reviews

Firstly you need to make sure that the reviews are fake or not. Note that if any customer who wrote their product experience includes likes and dislikes about the product, no matter how negative the feedback is – you can't take it as fake reviews.

Know that fake reviews can vary a lot. Obviously, you can generally identify them if you search for some tell-tale characteristics. Some types are here:

•     It is important to remember that you can never find the fake reviewer's name in your customer database. Then sure, it is fake. Because they haven't used your product, there is a good chance it's fake.
•     If you ask them for contact details, then see if the reviewer does not get in touch with you, elaborate, or comment. So you can easily detect fake reviewers.
•     Check that some reviewer has left a string of negative feedback for other products. If they have given a number of 1-star, or negative reviews, across multiple sites, there is a high chance they are abusing your site.
•     The reviewers post false information about your product; of course, you can take it as fake reviews.

Now, as you know, Spotting fake reviews is very easy, but removing them is a bit tricky. So, please read carefully about how to remove fake reviews in the below article.

How to Respond to Fake Reviews

The significant thing is that your response to any review is a good opportunity to address particular issues that have been raised, and you can use them to update your products or services. If in any case you don’t locate the customer, and you can’t add their opinion to your product, you should acknowledge them. And for that, you need to do this:

“Thank you for your feedback. However, we can’t verify any of the information you have described and cannot locate your name in our client database. We take customer feedback very seriously, so please contact us directly at (insert your company contact email here) so that we can resolve this issue for you.”

When anyone reads this, they think that you care and take customer complaints seriously. And, of course, it is a positive impact on your company.

Need to be noted that if a user has left a 1-star review but has not given any specific opinion or their like dislike of the product, you should always respond and do this:

“Thank you for your feedback. We’re sorry to hear that you had a bad experience; if you could provide more details, we can look into this further and resolve any issues. Please contact (insert your company email here) to discuss further.”

⭐️ Explore Further: Handling Negative Reviews in Business

How to Remove Fake Reviews

Know that removing fake reviews is a little tricky. So that's why I present some useful information that you need to know; please read here:

• You need to remember that if you detect a fake review on your company profile or social media, the important thing is to handle it calmly; otherwise, your reputation could be damaged.
• Of course, you can handle fake customer reviews, so firstly, you must report it as such. The great fact is that the best review platforms provide the possibility to report posted reviews. Significantly, if the review is deemed inappropriate or defamatory, it can be removed from the search engine.
• It is interesting to note that, while you wait for your report to be evaluated, it indicates that you are interested in your customer responding properly. It will be great if you respond politely and do not openly accuse them of having posted a fake review – you may upset other users. And you should ask for an opinion and leave a contact number to get more details about what caused about disliking the product.
• The last thing is that you need to try to get more positive reviews so that the fake ones are put on the back burner. And, of course, you can ask your real customers to leave a genuine review on your social network site.

I hope you like this informative post about how to detect and remove fake reviews for your business. So please stay here and read another useful post.