The Ultimate Guide to Collecting and Using Reviews

If you have content and delighted consumers, your business will expand, right? But how can you be certain that your clients are content? How can you learn what your customers like and dislike about your goods or services?

Requesting consumer feedback doesn't cost you anything. However, the useful information you will learn could change the course of your life and affect your next choice (as well as your roadmap). What are the best ways to get feedback from your clients at this time? You might be wondering.

It's simpler than you would imagine. This tutorial will outline simple methods for gathering client reviews, including feedback forms and website feedback widgets.

Most Effective Customer Reviews Methods and How to Use Them

1. Ask for Feedback on Live Chat Sessions

While their experience with your company is still recent, request feedback. Live conversations are the ideal setting for this. Allow the customer service team to solicit comments after a live chat session ends. Basic inquiries on the value of the chat experience can fall under this category. The feedback information will also enable you to evaluate the performance of your chat support staff.

2. Dedicated Feedback Email

On your website, at the very least, include a specific feedback email. Customers can send emails with their complaints if they have any. It might appear something like this: [email protected] . The email address needs to be prominently displayed on the website for maximum impact.

3. Use Email Surveys

Email surveys continue to be one of the most effective ways to get client feedback, regardless of response rate. It is a crucial route for attracting new clients. So, after receiving an order confirmation, be sure to write them a satisfaction review within 3 to 5 days. Please be advised that repeat clients shouldn't be bothered with the online survey every time they make a purchase.

You can carry out email polls by sending survey emails manually through your email editor while automating the sending process with an AMP feedback form from verified reviews

4. Create a Dedicated Customer Feedback Survey

Take it a step further and offer them a specific feedback form that you can email to them.

Include all pertinent feedback-related questions, but keep it brief. They are straightforward and only include the number of survey questions necessary to fully assess the user experience without overwhelming the respondents.

5. Embed Feedback Form on your Website

Display a straightforward feedback form on your website that simply asks the essential questions.
Once the feedback is gathered, you may display consumer reviews directly on your website and keep them up to current in real-time.

6. Try SMS Messages to Ask for Feedback

Given that most people keep their phones close by at all times, asking your consumers for feedback via SMS may be your best chance to get it.

7. Measure Customer Satisfaction with Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT)

Customer pleasure is measured using the Net Promoter Score, which also forecasts business growth.

In order to respond to important inquiries like: How happy are you with your experience at our company? You can calculate your NPS using an 0-110 scale.

The respondents are arranged as follows:

Promoters (scoring 9–10): dependable clients who will keep utilizing your goods or services;
Passives (scoring 7-8): typically content but susceptible to competing products;
Detractors (scoring 0-6): dissatisfied clients who can spread rumors about you and damage your reputation.

In contrast to NPS, the Customer Satisfaction Score (CSAT) survey uses a distinct scoring system.

For example, if you ask: How would you rate your experience with our company?

8. Monitor Social Channels

Leveraging social media platforms such as Facebook, Twitter, LinkedIn, and more can prove invaluable when seeking customer feedback for social proof.

Although social listening is not a direct method of getting customer input, it is essential to enhance user experience and immediately address any problems or pain points that may occur.

Timing is crucial. Make sure to respond quickly to social media comments and fix any possible problems since unfavorable remarks have a tendency to spread widely.

⭐️ Have a collection of customer reviews? Wondering what to do next? Discover 10 effective ways to leverage your reviews.

Tips to Encourage Customers to Give you Feedback

If you are still unsure whether your clients will be eager to offer you feedback, think about putting these suggestions into practice:

Request online reviews from each consumer you deal with following each interaction;
Automate the process of requesting internet reviews following a purchase;
Ask them again a week later to share their shopping experience if they don't respond the first time;
To foster more client loyalty, send consumers thank-you emails on a frequent basis. When they respond, thank them for their input and invite them to share their thoughts on your company;
Send the client a personalized letter or video thanking them for their business and inviting them to post a review;
Inform your clients on a regular basis of the value of customer surveys;
Encourage people who haven't left you online reviews to do so by engaging with them and responding to their comments;
As soon as you receive unfavorable feedback, try to fix the problem;
Encourage and incentivize customers to leave reviews for your new items by posting reviews on your social media channels;
Offer rewards for providing feedback, such as coupons or discounts.

Collecting Customer Reviews DO and DON'T

DO:

Utilize a range of offline and online platforms for feedback; [⭐️ Explore how CozyCot, as a dedicated review platform, can assist in managing your collection.]
Make sure the survey is user-friendly with speedy loading and clear navigation;
Make sure the survey supports your corporate identity;
Keep it brief, pleasant, and direct.
Ask open-ended questions and, when appropriate, make use of drop-down menus.

DON'T:

Do a lengthy survey that requires people to scroll down the page to answer questions;
Make them download additional software so they can fill out the form;
Posing challenging queries;
Ask inquiries that won't provide you with any useful information;
Ignore the survey's findings and recommendations.