Why Verified Reviews Matters, and How to Achieve Review Verified

Positive online reviews significantly influence consumers' shopping decisions. 95 percent of shoppers, according to studies, prefer to read internet reviews before making a purchase. Additionally, 8% of customers utilize Google ratings and reviews to find new nearby businesses.

The importance of confirmed purchasers is also highlighted by the same study. Customers who leave verified or validated reviews frequently give better ratings than those who remain anonymous. These reviews are also seen as more credible by consumers. As a result, companies should develop a review creation strategy that emphasizes verified reviews.

It is obvious that phony, biased, and untrue evaluations are destroying the lustre of confidence that formerly reviewed' main selling point. The business sector has made an effort to remedy this, particularly in the ecommerce world. Amazon has been pursuing vendors who have been tacitly supporting such unethical behaviour as well as bogus reviewers with vigour. Verified consumer reviews, however, seem to be far easier than legal action. They are now more valuable than ever because of this.

The Impact of Verified Reviews

Verified reviews are connected to actual purchases. Reviews that are unprompted or anonymous are occasionally published under screen identities that may or may not correspond to the authors' real names. Even if the names are authentic, it's impossible to verify if the reviewers actually used the goods or services they were rating. Naturally, there will always be a difference in how each one affects the customer's mind. The Spiegel Digital and Database Research Centre at Northwestern University recently conducted a study to examine the subtler aspects of that difference, including how it affects the company's reputation and the emotions they each elicit. The following are the main conclusions of the study:

Verified Reviews Tend to Have Higher Ratings Than Unprompted Reviews:

According to the analysis, the verified reviews have an average rating of 4.34 stars, which is exactly within the recommended range for purchase likelihood (4.2 to 4.5 stars). They also have a higher likelihood of holding steady over time. Average ratings for unprompted reviews are 3.89 stars, with the potential for a gradual decline over time. Additionally, confirmed reviews have been seen to have a higher percentage of 5-star ratings, whereas unprompted reviews tend to have a higher percentage of 1-star ratings. Furthermore, it is a known fact that the likelihood of conversion directly correlates with the number of stars.

Unprompted Reviews Are Much Longer:

Additionally, the survey noted that unprompted evaluations have 85% more characters than confirmed reviews. Unprompted reviews typically have 376 characters, whereas verified reviews have 203 characters. This discrepancy may be caused, in part, by the fact that evaluations from unidentified customers frequently express more severe and negative thoughts. It could take more words to elucidate these viewpoints. It essentially means that more negative information about your goods will spread quickly. In the age of social media, when things spread quickly, this is not a healthy situation.

How to Generate Verified Reviews

Fewer Details About Products or Services:

When people fabricate reviews to harm a business's reputation, they frequently include more personal anecdotes than information on the good or service being reviewed. Because they lack first-hand product knowledge, they must enhance their content with general statements rather than specifics. 

With the aid of efficient review management software, you may identify more bogus reviews during your online review monitoring process. You can examine the material and assess whether or not the review is false by looking at how many product features are highlighted.

Analyze the Complexity of the Words Being Used:

According to studies, people often utilize straightforward language when lying. This is because they are more concerned with creating a plausible narrative than they are with providing information about your goods or services. Writing a thoughtful and persuasive review response can aid in disproving the arguments made in the phony review.

Check How Often the Commenter Leaves Reviews:

Those who are paid to submit unfavourable reviews post their remarks in mass quantities. Check the account summary on Google or other websites to discover how frequently comments and ratings have been left by the reviewer. Reviewers are probably posting phony reviews when they submit several reviews in one day.

Watch Out for Multiple Exclamation Points:

Exclamation marks are more prevalent in bogus customer evaluations, according to one study. Software for managing your online reputation can help you find reviews containing this kind of information. If you later decide that these reviews are fake, you can flag them. Additionally, clients who honestly criticize your goods or services are more likely to offer constructive criticism.

Generating Verified Reviews Using Data-Driven Strategies:

With the aid of an experienced online reputation management company, you may target particular client segments that are more inclined to write reputable evaluations about your goods and services.

To better understand your clients and make use of numerous customer touchpoints, acquire customer insights. Additionally, the effectiveness of your review response will influence 82 per cent of purchasing decisions. Your team will be given review management software by providers of online reputation management services. You'll receive in-depth reporting and analytics that can also help you keep track of reviews that have been published and those that haven't.

Getting More Verified Reviews

Your next step should be to solicit reviews and raise your ratings after managing and eliminating bogus and unverified reviews. Obtaining ideal ratings might boost your company's gross revenue by 28%. Additionally, increasing the number of brand mentions can help you rank better in local searches.

The following are some best practices for producing reviews that can be verified:

• Post reputable client testimonials on the homepage of your website.

• Make your social media profiles easier to reach to receive more sincere comments. Permit customers to post feedback and inquiries on social media.

• Follow up with customers by texting and emailing them to find out how they liked the product.

• Speak with customers who leave positive evaluations. Request permission to share their remarks.

• Customers that leave positive evaluations should be rewarded with discounts and other perks. Sometimes a simple thank-you message can mean a lot.

• Quickly respond to unfavourable comments.