Know How CozyCot Can Work for Your Business

With approximately 40% of all retail purchases expected to be made online in 2022, customers are more eager than ever to invest a significant amount of time and energy in online product research before making a purchasing decision. Reviews and ratings are crucial tools in this process, but they become even more important when you can be certain that they come from actual customers.  

In 2021, fake reviews cost the global economy $155 billion. They might damage a company's reputation. They also deceive their clients. It makes sense that 80% of businesses and 75% of consumers desire to be free from them, according to CozyCot's research. Avoid the error of asking for a review at the incorrect time and jeopardizing the feedback responses you receive. Make sure you're offering your clients the correct opportunity to provide feedback because that's the only way you can improve your goods and services. Giving your consumers a little extra time to sample your product before they leave a review is possible if you use CozyCot "Not tried yet" option on your feedback forms.

The best reviews are from CozyCot. Since CozyCot is an invitation-only network, you will only see verified evaluations from clients who have actually interacted with your company. Our reviews offer insightful feedback from your consumers to help you pinpoint what's working well and potential growth areas. The CozyCot Hub allows you to read, respond to, and analyze all customer feedback. You can use the information to enhance your brand's reputation, boost sales, and provide the best possible customer service.  

Know How CozyCot Can Work for Your Business

Let's look at how CozyCot reviews can benefit your company, given that the vast majority of consumers (90%) agree that customer reviews influence their purchasing decisions. There is much more to your customers' comments than just a star rating. You may boost your customer service, guide your sales team, and even better understand your own team by delving deeply into the customer information that is at your disposal. We have a tonne of tools in our reporting suite that are made to make the most of your input. Our reports include the essentials, such as an overview of consumer feedback and response rates, as well as more in-depth information about specific products' performances and the optimal times of day to send out feedback requests.

Increase Sales:

According to studies, when customers give products five stars and positive evaluations, it increases online sales by up to 20%. In fact, 82% of buyers trust online reviews as much as personal recommendations, making them one of the major factors influencing a customer's purchasing decision.  

It has also been demonstrated that showing reviews of certain products might boost sales. Positive ratings are even more effective, boosting sales by up to 200% above those without. Because reviews are such a trusted form of endorsement, including them in your online offering through one of CozyCot's on-page review displays can be very advantageous.  

Improve your Customer Experience:

Your dedication to providing excellent customer service will be evident in your rapid response to feedback and proactive handling of problems. The CozyCot Hub makes it simple to reply to reviews, enabling you to thank clients for complimentary comments and constructively address unfavorable ones. You might be shocked to learn that 90% of customers give the company's response to a review just as much weight as what the customer has to say. 

Feedback can help you identify problems as they emerge. CozyCot makes it easy for you to handle any issues and enhance your service by assisting you in identifying trends in your evaluations.

You can speak with your consumers directly to learn more about their experiences or to ensure that their issues are addressed by closing the loop. 

Make Trust in Your Brand:

For every organization, establishing brand credibility is essential. Customers must have faith in your abilities to fulfill your promises to them. Customer reviews are among the most important aspects that can influence brand trust. Utilizing a review platform like CozyCot that is independently vetted and gathers genuine client feedback elevates your company as a reliable brand.  

By showing customer evaluations on your website, for instance, you can be open and upfront about how your customers feel about your product or service, which will boost client trust in your company. Additionally, you can feel secure in the knowledge that all of your reviews are from actual consumers, thanks to CozyCot's invite-only network, which eliminates the possibility of fraudulent reviews. 

Boost Traffic and Conversions Online:

Your CozyCot reviews can significantly increase your ranking in natural search results and produce Google stars. Additionally, by including CozyCot evaluations in your advertisements, you may see a click-through rate that is three times greater than it would be otherwise. This will encourage more clients to visit your website and complete that crucial purchase.  

Making strategic decisions regarding where to place feedback can also improve conversion rates. Simply showing reviews can boost conversion by 270%, and putting pertinent evaluations next to related call-to-action buttons can influence users' purchasing decisions.

Related topic: Why CozyCot Could be the Right Review Platform for Your Business

Conclusion

Reviews from actual consumers are excellent for obtaining their input, but you don't have to confine your customer insight to your transactions. The first visit to your website, a phone contact with your customer care team, or a conversation with the sales team are just a few of the touchpoints along the customer journey that could benefit from some consumer intelligence. With CozyCot Surveys, you can distribute a survey anywhere you'd want using a link, including live chat, email, social media, and more! You can gain customer intelligence from every stage of the customer experience without the need for a transaction, potentially even capturing those consumers who slipped through the cracks to learn why they didn't convert, giving you a complete picture of your business.